Appropriate use of AI or automation doesn't go against our guidelines. This means that it's not used to generate content for the primary purpose of manipulating search rankings, which goes against our spam policies. Google doesn't penalize AI content. You can see that implementing content marketing strategies focused on electronic technology can help your website meet the expectations of Google's basic update.
And although there are still many skeptics or people who are up to date with the latest Google announcements and continue to refer to old and outdated quotes from John Mueller, the search giant's policies are quite clear. It includes evidence of the necessary experience and the author's background, which are usually associated with experience, to provide your site with the reliability that Google highly values. However, Google will have to do more to evaluate what content to classify, since the amount of content will most likely skyrocket. In addition, although there is always a risk of spam and abuse when generating content, Google will continue to give priority to relevant, high-quality content in its search results, regardless of how it was created. So let's look at the concrete facts, the cases and the reasons why so many believe that Google will lower the ranking of their content.
At Google, we've long believed in the power of AI to transform the ability to deliver useful information. As we have explained, regardless of how the content is produced, those who seek to succeed in Google Search should strive to produce original, high-quality, human-centered content that demonstrates first-class qualities. Google itself states that reliability is the most important of them, and that the other elements complement this main factor. By following these guidelines, content creators can ensure that their work focuses on the user, respects Google guidelines, and maintains a superior quality that AI cannot reproduce.
With each update, Google reinforces its goal of ensuring the quality and relevance of the content it classifies. When creating content, it's essential to rely on Google guidelines to produce useful and reliable user-centered material. However, given the potential for abuse and spam associated with the use of AI to generate low-quality content, Google could pay more attention when analyzing the content of the AI.
