AI increases efficiency, but the nuanced touch of human writing brings depth and appeal to content. This collaborative process involves the use of artificial intelligence for initial drafts and human skills for final refinements. Keyword research and content optimization are crucial aspects of SEO. AI can help automate and improve these tasks, including understanding semantic relationships between keywords, identifying search trends, and predicting user behavior.
For marketers who want to know more about how AI will affect SEO, this means that successful strategies are likely to prioritize long-tail keywords and more conversational content.